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Privacy Policy

This Privacy Policy will tell you what information SBD Enterprises, LLC, ("SouthBeach," "we," or "us) collects when you and others visit and interact with our website at ("Site") and use our mobile application ("Application," or "App") (the Site and App are collectively referred to as the "Properties")how we use it and what choices you have about how that information is used. We collect information from you and other users in connection with the provision of our weight loss services and programs (collectively, "Services").

We urge you to read our entire Privacy Policy so that you will understand both our commitment to you and your privacy, and how you can participate in that commitment.

I. Information You Voluntarily Provide

Personal/Contact Information

When you interact with our Properties for example, placing an order, or creating a profile, we may request and collect certain information about you such as your name, e-mail address, mailing address, contact numbers, age, height, weight, credit card number, and expiration date, for the purpose of providing the Services to you. The personally identifiable information we collect when you place an order, create a profile or register for membership on or through our Properties may be used for the purposes outlined in this policy, including:

  1. to fulfill your requests for products and services;
  2. to notify you of order, delivery, and shipment statuses;
  3. to provide you with offers from SouthBeach and its affiliates;
  4. for administrative purposes
  5. for marketing purposes
  6. to enhance your experience with us; and
  7. to contact you when necessary.

We may also request and collect your basic health profile information in order to use certain Services on the Properties. For example, your health and age information allows us to provide you with dietary options according to your physical profile and dietary preferences. You will be notified at registration if your profile excludes you from participation in the App and/or Site. SouthBeach will not disclose your health and age information (including self-reported height and weight) to third parties.

Credit Card and Payment Information

SouthBeach does not share any of your payment information with third parties (except to its payment processors).

Information Provided in Optional Surveys

SouthBeach periodically asks members to participate in online surveys or fill out online questionnaires concerning topics such as the effectiveness of the weight loss program, advertising effectiveness and customer satisfaction. All surveys and questionnaires are optional and the information collected will not be associated with any user’s personal information. Information gathered for these purposes may be shared with third parties in aggregated, non-personal form in order to improve customer satisfaction and program effectiveness. No personal information of any user will be connected to survey or questionnaire results.

Other Information You May Voluntarily Provide

From time to time, we may request and collect email addresses or other contact information about friends and family of our users and customers that they feel may benefit from the SouthBeach Services so that SouthBeach may send information to such people. For example, SouthBeach collects email addresses when a customer provides us with that information so that we may send out Referral Coupons. We also require the same when users utilize certain functions such as "email this to a friend" features.

Linking your account with third party applications and devices

For some of our Services, you will have an option to connect your SouthBeach account with third party wearable tracking application or device that measures or tracks your physical activity, such as exercise, resting or sleep (a "Wearable Device"). If you connect your SouthBeach account with an account registered to a Wearable Device, we may share information with the host or operator of that Wearable Device concerning your SouthBeach account. At the same time, data collected by your Wearable Device will be shared with us and used in connection with your SouthBeach account in accordance with the terms of this Privacy Policy. You may, at any time, cease this transfer of information. Additional information regarding what information your Wearable Device collects and uses is available from the host or operator of the Wearable Device.

II. Information Collected Automatically.

We may collect information about how you use our site, including commercial information which relates to the products or services in which are you are interested or have considered or purchased. We may also collect personal information about your purchasing habits, or consuming history or tendencies. We may also collect the type of device you use to access our Site, including device identifier and IP address.

We also collect non-personally identifiable information through our Internet log files, which record data such as browser types, domain names, and other anonymous statistical data involving the use of our Properties. This information may be used for our own business purposes. We may link this information to personally identifiable information for these and other purposes, including personalizing your experience on our Properties. Information is also collected when you use our App, including the software application needed to utilize the App. During the installation of the Application and subsequent synchronizations, we collect non-personally identifiable information concerning your mobile device (such as the specific type of operating system and hardware you have, and the amount of free and total memory) and the Application's files on your mobile device.

Our App also collects information about your usage of the Application (such as the dates you last synced with the Internet or the dates you last used certain features). When you sync your device with the Site, we store some of this information. Our App will also perform frequent synching of information with your Wearable Device.


When you use our Site, we gather web traffic information via "cookies." Cookies are small pieces of digital information stored by your browser on your computer and tracks initial and returning visits, browsing patterns on our site, and products ordered and viewed. Our cookies do not contain personally identifying information, but they enable us to identify you as a repeat visitor and help us personalize your experience on the Site. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar. You need to have cookies enabled on your computer in order to use our Site. If you do not accept cookies to use our Site, you may not be able to use certain resources or features of our Site.

Flash Cookies

Certain features of our Site may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Site. Flash cookies are not managed by the same browser settings as are used for browser cookies, and they are not placed on your computer.

Web Beacons, Pixel Tags, and 3rd Party Cookies

We, or third parties engaged by us, may use web beacons on some pages of this Site. A web beacon (also known as a pixel tag or clear GIF) is a graphic image which is used to better understand the browsing patterns of visitors to the page.

When the HTML code for the web beacon points to a site to retrieve the pixel image, information can be passed along such as the IP address of the computer that requested the image, the time the web beacon was viewed and for how long, the type of browser that was used, and previously set cookie values. Web beacons DO NOT pass or read personally identifiable information about you.

Web beacons work in conjunction with cookies set by trusted third parties that are used to assess the effectiveness of particular promotional campaigns, to manage our advertising on other sites or to optimize advertising once a user leaves a website. View your browser's help section to determine how to configure your browser to reject or manage first part (i.e., SouthBeach) and/or third-party cookies. We share aggregated information collected through web beacons to vendors for which the beacon was set to determine the success of marketing campaigns, but do not disclose personally identifying information to these vendors.

Third-party ad servers may track anonymous website usage through web beacons on our Site and other websites. They do this by setting a cookie (or reading a cookie previously placed by them) on users' computers to track the activities of users who view a web page that contains web beacons. Third party ad servers may use information about your visits to this Site and other websites in order to provide advertisements about goods and services that may be of interest to you. Periodically, upon our request, third party ad servers may report the anonymous data that they collect on our behalf back to us for our internal use and analysis and our treatment of this anonymous data is governed by the terms of this Privacy Policy. To learn more about targeted advertising, these providers, or how you may opt out, please visit the DAA's consumer choice page at Technologies other than http cookies may be used by third parties in a similar way, to recognize the email recipients’ computer or device and to keep track of which user identities match to which devices or browsers, and those technologies may not respond to browser settings that block conventional cookies. You may opt out of many of these types of technologies by visiting the NAI's opt out page at

How we respond to "DO NOT TRACK" signals

We do not respond to web browser "do not track" signals or other mechanisms that provide you the ability to exercise choice regarding the collection of personal information about your online activities over time and across third-party websites or online services.

We may use cookies and web beacons for insight with respect to the usage of the Site, and so that we could continually improve our customer's experience. At times, we use third parties to analyze usage of our Properties. However, we do not disclose your personally identifiable information to such third parties.

III. Information We Collect From Third Parties

In addition, we also collect Personal Information about you from third parties in connection with our Services, including from the following sources:

IV. What SouthBeach Does With Your Information

How does SouthBeach protect customer information?

Protecting your information from unauthorized disclosure is important to us. We use the industry standard technology intended to protect the security of your information. We have taken certain physical, electronic, contractual and managerial steps designed to safeguard the information we collect from you. Unfortunately, no data transaction over the Internet or stored on servers can be guaranteed to be 100% secure.

Will SouthBeach disclose the information it collects to outside parties?

We share your information (other than payment information) with third-party vendors for shipping and billing purposes and with other third-parties that provide a service for us to help us operate our business and the Site and administer activities on our behalf.

We may also provide aggregate statistics about our customers, sales, traffic patterns, and related site information to reputable third-party vendors. For example, we use Google Analytics, a service provided by Google, Inc., to gather information about how you and other users engage with our Services. For more information about Google Analytics, please visit

We do not sell your personal information. However, from time to time, we may make customer e-mail addresses and postal addresses available to other third party businesses whose products or services we believe might be of value to you. If you do not want us to share your information with other companies or organizations for their marketing purposes, please let us know by unsubscribing here. If you opt-out of promotional or newsletter emails from SouthBeach, we may continue to send you certain communications such as service announcements and administrative messages, relating to SouthBeach that are necessary to our relationship with you and your use of the Services.

In addition to what we have described above, SouthBeach may also disclose your personal information to third parties in certain limited circumstances, as follows

  1. as necessary if we believe that there has been a violation of our site Terms and Conditions, of the law, of our rights or of any third party;
  2. to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and
  3. to share your account information with other members of your household.

SouthBeach may also sell, transfer or otherwise share some or all of its assets, including your personally identifiable information and non-personally identifiable information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.

Mobile Devices/Third-Party Fees

From time to time, we may make mobile device applications and mobile marketing campaigns available to you and may allow you to register for services that involve messages and/or e-mails being sent to your mobile device. You are responsible for costs related to such services, such as third-party fees, including mobile carrier, text messaging, or airtime charges. You are solely responsible for those fees, including any and all fees associated with the use of the applications, delivery of the push notifications, e-mails or other materials to your mobile device. Please consult your mobile service provider's pricing plan prior to purchasing or downloading any application or registering for any such service to determine the charges for sending and receiving push notifications and/or emails from/to your mobile device. You will be given the opportunity to opt-in to receive push notifications or emails to your mobile device at the time you register for the campaign and with each message or email you receive.

To stop receiving push notifications or emails to your mobile device, please change your communication settings in the SouthBeach Diet Tracker app.

Mobile marketing campaigns may involve your sending an e-mail from your mobile device to us or a third-party campaign operator. An e-mail or other response will then be sent to your mobile device. Opting to participate in a campaign is 100% your choice. When you engage in these mobile marketing campaigns, we and the third-party campaign operator may collect your cell phone number, the name of your wireless service provider, images that you send using your cell phone as part of the campaign, and other relevant information.

Our Bulletin Boards, Social Media Pages, Chat Rooms & Blogs

As part of our Services, we may provide support through bulletin boards, chat rooms (support groups), social media pages, The Palm and blogs (collectively, "Forums"). Forums give our customers the opportunity to interact with each other. Forums are moderated to help keep inappropriate messages from being posted. You are offered the opportunity to include your e-mail address with your message, but you are not obligated to do so. Please keep in mind that whenever you voluntarily disclose personal information through or on these Forums your information can be viewed, collected and used by others. In short, if you post personal information in a Forum that is accessible to the public, you may receive unsolicited messages from other parties in return. We cannot control the actions of any third parties. By posting any comments, pictures or other information ("Content") in a Forum hosted by us, you grant us a non-exclusive, irrevocable, perpetual and worldwide right to copy and post both such Content within our Site, and those of our parent, affiliates, subsidiaries, assigns, agents and licensees and any social media outlets and advertising medium through which we are engaged or elsewhere on our Site, without any further notice to you or any remuneration therefore.

V. Your Rights and Your Consent

A Special Note to Parents or Legal Guardians

The SouthBeach Service and Properties are only intended for persons 18 years and older. For parents interested in helping children younger than 18 to lose weight, please consult a physician. Our Properties and Service are not intended for nor directed to children under the age of 13 and we shall not knowingly solicit or collect any personal information from such children. If we become aware of such collection, we will promptly delete such information.

Notice to California Customers – Your California Privacy Rights

Effective January 1, 2020, the California Consumer Privacy Act (CCPA) allows California residents, upon a verifiable consumer request, to request that a business that collects consumers' personal information give consumers the following:

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. Please understand that we are required to verify your request and may require you to provide some information to enable us to carry out such verification. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

California's "Shine the Light" law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties' direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties' direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. Accordingly, as discussed above, if you wish to opt-out of our sharing of your information with third party businesses for the third parties’ direct marketing purposes, please unsubscribe here.

Your Consent and Notification of Change

By using our Properties, telephone consultation, or mailing in requests for information, you consent to our collection and use of your information in accordance with this Policy. If you do not agree to the terms of this Privacy Policy, you should not use our Property.

If at some point in the future, there is a change to our information usage practices that affect your personally identifiable information, we will notify you by e-mail or by posting the change on or through our Properties, depending on the change. Accordingly, you should, from time to time, check this Policy for changes. All amended terms automatically take effect 30 days after they are posted. Also, depending on the nature of the change, you may have the option to opt-out of the new information usage by unsubscribing here.

If you want to subscribe to our e-newsletter, we only require your e-mail address. You may unsubscribe at any time by following the opt-out directions in the newsletter or by unsubscribing here.

If you opt-out of promotional or newsletter emails from SouthBeach, we may continue to send you certain transactional communications, such as service announcements and administrative messages relating to your account with us, that are necessary to our relationship with you.


To make changes to any of your personal information, including name, username, password, shipping address, and telephone number, you can click in the My Account section of the SouthBeach Site or call us at 1-888-841-2620. Household members may not make changes to your account information, or cancel or renew your account without your express permission. If you have not already indicated your permission for household members to access your account at the time you placed your first order, please call 1-888-841-2620.

VI. Third-Party Websites

Our Properties may contain links to third-party websites, which may have privacy policies that differ from our own. We are not responsible for the activities and practices that take place on these sites. Accordingly, we recommend that you review the privacy policy posted on any site that you may access through our site.

VII. How to Contact Us

If you have questions, comments or concerns with respect to our privacy practices or this policy, or to update your information, please feel free to contact us at: You may also write to us at the following address:

600 W Office Center Dr
Fort Washington, PA 19034
Re: South Beach Diet’s Privacy Policy

Terms and Conditions

Please also read the Terms and Conditions on the applicable South Beach Property to understand additional terms and conditions which apply to the use of such Property.

Privacy Policy last updated December 7, 2020.